Ambassadors from 36 countries will join Thai silk fashion shows in Bangkok as the nation steps up efforts to promote its creative industries and cultural heritage globally.
The Ministry of Culture on Friday launched the "15th Celebration of Silk, Thai Silk Road to the World 2026" and "The 7th Next Big Silk Designer Contest 2026", highlighting Thai silk as both a cultural treasure and an economic asset capable of boosting tourism, fashion and local livelihoods.