Thai Airways International (THAI) has enhanced its Royal Orchid Plus (ROP) frequent flyer programme with new redemption options aimed at giving members greater flexibility and value when using their miles.
At a press conference titled "ROP: The New Chapter Begins", THAI unveiled new benefits, technologies and promotional offers under the programme. The launch was led by THAI chief executive Chai Eamsiri and chief commercial officer Kittiphong Sansomboon, together with the airline's business partners.