“Nobody ever said winning was cheap.” So said Tom Cruise as sports agent Jerry Maguire, and it’s even more true today than it was in 1996 – especially in the world of college football recruiting.
One extravagant example of the cash it takes to put together a modern competitive team is the University of Texas, which spent over half a million dollars on just a couple of weekends over the summer as they attempted to lure top recruits from the class of 2023.
According to a report by Sam Kahn at the Athletic, the school spent almost $280,000 one weekend alone in June – coinciding with the visit of No. 1 quarterback Arch Manning and several other top recruits. Texas spent another $350,000 the following weekend on 14 other potential commits, of which they successfully landed 12.
