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Anan Ashraf

Tesla Tries Google Ads To Expand Reach Beyond Existing Fanbase

Tesla Inc. Google Google Ads Elon Musk Felicia United Kingdom

Tesla CEO Elon Musk attends the official opening of the new Tesla electric car manufacturing plant on March 22 near Gruenheide, Germany. Tesla’s shift to advertising indicates a desire to expand its reach beyond its existing fanbase. (Photo by Christian Marquardt - Pool/Getty Images)

Electric vehicle giant Tesla Inc (NASDAQ:TSLA) has taken a surprising turn by apparently venturing into traditional online advertising, signaling a shift in its marketing strategy, a month after CEO Elon Musk said he was open to trying it.

What Happened: Tesla has recently started running Google ads, according to the Google ad transparency center. The company has a total of 18 ads, with six being displayed in the United States and 12 in the UK. This marks the first time Tesla has paid for ad placements, as it previously relied on clever marketing tactics and promotional content.

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