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InsideEVs
InsideEVs
Technology
Steven Loveday

Tesla Takes Customers From Rivals While Industry Struggles At Retention

A recent report published by Automotive News draws attention to eight automotive brands that are struggling to retain customers. Car shoppers sometimes referred to as "nomads" tend to leave brands, such as Acura, Audi, Dodge, GMC, Mazda, Mercedes-Benz, Ram, and Volkswagen after one purchase more often than other automakers. Meanwhile, Tesla is the taker of rivals' customers, and it tends to keep them.

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