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Fortune
Fortune
Christiaan Hetzner

Tesla’s sales recovery hinges on low-cost car running behind schedule—‘without a new model, things will only get worse’

Elon Musk holds a news conference with President Donald Trump to mark the end of the Tesla CEO's tenure as a special government employee overseeing the U.S. DOGE Service on May 30, 2025. (Credit: Tom Brenner—The Washington Post via Getty Images)
  • Tesla may have to revise its full-year guidance lower after failing to meet repeated promises it would launch at least one new lower cost model in the first half of this year. Currently it is still predicting an increase in EV sales volumes, but first half figures are already expected to show a double-digit decline, and reversing that in the second half will prove difficult with the current line-up. “Without a new model they’ll keep on losing market share,” warns one expert.

The excitement over Tesla’s robotaxi launch is subsiding as fewer social media videos are posted. It’s also been four days since CEO Elon Musk celebrated his first car driving itself from the factory to a waiting customer a half hour away without anyone inside or remotely controlling the vehicle. 

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