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Creative Bloq
Creative Bloq
Technology
Joe Foley

Tesla's Robotaxi trademark rejection shows it needs to get more creative with its branding

Tesla Inc. Robotaxi Elon Musk Amazon Cybercab
Tesla Robotaxi render.

Elon Musk might be a 'genius inventor' if you believe some people, but he isn't so great at branding his creations. Tesla has the same name as an existing company (see our Tesla logo history), the Cybertruck sounds like a generic vehicle from a 90s sci-fi movie, Optimus is named after a Transformer and X is just the 24th letter in the English alphabet.

Tesla will be hoping its Robotaxi can help the brand recover some of the lustre it lost amid the Cybertruck flop and the damage Elon Musk has caused to its image. But it seems it may have to go back to the drawing board with the name. And Cybercab is in doubt too. Fortunately, the internet has some suggestions.

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