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Creative Bloq

Technology

Daniel John

Tesla's latest branding enemy? A French beverage company

Tesla Inc. Elon Musk Fast Company

Tesla Cybercab.

Tesla has faced a few branding road blocks in recent years. From being ordered to change the name of its Autopilot feature to the design debacle that is the Cybertruck, the company has found itself on the defensive a lot of late. And it's hitting back hard against a new trademark claim against the forthcoming Cybercab.

Somewhat unbelievably, when Elon Musk announced the Cybercab in 2024, Tesla hadn't actually filed for a trademark. Soon after, an opportunistic French beverage brand, UniBev, snapped up the trademark – forcing Tesla to file a vitriolic complaint.

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