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Peter Wells, Professor of Business and Sustainability, Cardiff University

Tesla's futuristic Cybertruck finally arrives – here's why the company's success is riding on it

Is this the future? arda savasciogullari

In 2019, Tesla was in the happy position of being a high-volume, premium-priced leader in the global electric vehicle (EV) market. Deliveries of 367,500 cars represented 50% growth over 2018.

That included 92,550 of the mid-sized Model 3 cars and 19,450 of the larger Model S and X vehicles during the fourth quarter, implying strong future growth and producing annual revenue of US$$24.5 billion (£19.4 billion).

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