A political action committee (Pac) linked to Elon Musk is accused of targeting Jewish and Arab American voters in swing states with dramatically different messages about Kamala Harris’s position on Gaza, a strategy by Trump allies aimed at peeling off Democratic support for the vice-president.
Texts, mailers, social media ads and billboards targeting heavily Arab American areas in metro Detroit paint Harris as a staunch ally of Israel who will continue supplying arms to the country. Meanwhile, residents in metro Detroit or areas of Pennsylvania with higher Jewish populations have been receiving messaging that underscores her alleged support for the Palestinian cause.
Those aimed at Arab American populations claim Harris will “ALWAYS stand with Israel” and “stand up against Hamas and radical terrorists in Gaza”. Another notes that she has a Jewish husband, and describes the pair as “America’s pro-Israel power couple”.
Meanwhile, texts and mailers sent to heavily Jewish areas claim “two faced Kamala stands with Palestine”, picturing her in front of a Palestinian flag. A Pennsylvania ad asked: “Why did Kamala Harris support denying Israel the weapons needed to defeat the Hamas terrorists who massacred thousands? And why did Harris show sympathy for college protesters who are rabidly antisemitic?”
The different ads, produced by the Future Coalition Pac, can be viewed in Google’s ad transparency center.
“They are stirring up and trying to create trouble,” Mark Brewer, a Michigan elections attorney and former head of the state’s Democratic party, told the Guardian. Messages depicting Harris as pro-Israel or having a Jewish husband in Michigan “are not designed to help her – they’re designed to hurt her”.
Metro Detroit has the largest Arab American population in the US per capita, until this election a solidly Democratic voting bloc that helped boost the party in the divided swing state. But the Trump campaign has made inroads with the groups as frustration mounts over the Biden administration’s support for Israel in its bombardments of Gaza and Lebanon.
Another Musk Pac is separately facing legal action and backlash for mistreating canvassers, including failing to pay them.
Many mailers and billboards are from Future Coalition, which was established in July. In its Federal Election Commission (FEC) paperwork, the Pac claims its ads are in support of Harris, despite the fact that those in Michigan clearly aim to sabotage her. The only funding it recorded was a $3m contribution from the Musk-funded Building America’s Future non-profit.
One billboard from the group in a heavily Arab American Michigan area is more open about its aims: it states that the Democratic US Senate candidate Elissa Slotkin, who is Jewish and in a tight race with her GOP counterpart, is “more focused on arming Israel than helping your family”.
But some people in Arab American areas around Detroit report receiving up to five text messages a day from unidentified senders touting Harris’s alleged support for Israel. The FEC does not require organizations sending political texts to identify themselves, Brewer said, which he called “a real problem and a big loophole”. The FEC in 2002 ruled that identification in text messages was not required in part because the messages of character limits on the messages.
The same Pac is producing purportedly pro-Harris ads targeting Pennsylvania on issues unrelated to Gaza, one of which reads: “Imagine a world where the American Dream has no borders,” and features a photo of migrants at the US border.
