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InsideEVs

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Tesla's 'Brand Value' Plummeted By $15 Billion In 2024: Report

Tesla Inc. Elon Musk Brand Finance Donald Trump United States Artificial Intelligence MercedesBenz Stock Market Toyota

Tesla fell behind Toyota and Mercedes-Benz in "brand value," a metric calculated by research and consulting firm Brand Finance.
This metric appears to consider more of Tesla's real-world performance and less of what the automaker has promised for the future.
Its recommendation and consideration scores also fell sharply due to a lack of new models and CEO Elon Musk's culture wars.

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