Get all your news in one place.
100's of premium titles.
One app.
Start reading
Motor1
Motor1
Business
Brian Potter

Tesla Rebrands Full Self-Driving In Europe After Regulators Called Name Misleading

Tesla has stopped calling its driver-assistance system "Full Self-Driving" on European sales websites. The feature now shows up as "Tesla Assisted Driving" after Germany's transport ministry said the old name oversold what the car can actually do.

The switch follows weeks of back-and-forth between Tesla and German regulators. The regulators back wider European approval for the system but wanted the branding fixed and operating limits tightened first. German officials say the European version has been modified to meet EU rules instead of matching the earlier software exactly.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.