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Fortune
Fortune
Christiaan Hetzner

Tesla price cut sees customers storm stores to demand compensation

Elon Musk’s gambit to slash Tesla prices in China may have partly backfired as angry owners protested the instant loss of value of their new vehicles over the weekend.

Feeling the heat from local rival BYD, Tesla lowered the entry point for its two main model lines on Friday to lure customers back into showrooms and build up its depleted order book.

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