
Crypto’s newest craze is attracting some big names—including one of Tesla’s biggest bulls. On Monday, Dan Ives, an analyst at the financial advisory firm Wedbush Securities and one of the most vocal cheerleaders behind Elon Musk’s electric car company, became chair of a small, publicly traded company that aims to load its balance sheet with cryptocurrency.
Eightco Holdings, a firm that specializes in packaging and retail inventory management, announced that it had raised $250 million through a private share offering to buy up Worldcoin, a cryptocurrency linked to the crypto project World, which itself is backed by OpenAI cofounder Sam Altman.