Tesco has unveiled a limited-time offer available to its Clubcard customers, but shoppers have been divided in their opinions.
The supermarket chain took to Facebook on Tuesday to share details of a new discount for those with the loyalty card at its Tesco Café locations.
It allows people to purchase a full vegan breakfast for just £4.25 until the end of the month.
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Reduced from the regular price of £5.55, the breakfast includes beans, mushrooms, avocado, tomatoes, and vegan sausages.
Sharing the news on Facebook, Tesco wrote: "Enjoy Veganuary for less at The Café with Clubcard Prices. Now you can tuck into a tasty vegan breakfast for just £4.25 – that’s a saving of £1.20 on standard price. Available until 31 January for Clubcard members."
Since being uploaded on Tuesday morning, the post has attracted almost 70 likes and more than 145 comments from customers who were split in their opinions.
One enthusiastic Facebook user wrote: "Yay! My treat just got cheaper!"
"This actually looks nice," one surprised shopper said.
"Looks lush," another wrote.
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However, not all Tesco customers were supportive of the new offer, with some criticising the supermarket's focus on vegan products in January.
One frustrated shopper commented: "Fed up with everything vegan being thrust down my throat (metaphorically) this month!"
"No thanks, I'm sticking to Pork Sausages and Bacon," a second posted.
Another wrote: "Tesco could you please ensure that your GLUTEN FREE SELECTION is not pushed aside, just because the trend of Veganuary has taken over."