Tesco is sticking with plans to axe buy one, get one free deals on 'unhealthy' foods. Bosses have confirmed they will press ahead with removing the promotions from the supermarket chain's aisles despite the Government's decision to delay a national ban for 12 months.
Ministers said they were deferring the ban on buy-one-get-one-free deals for foods and drinks high in fat, salt or sugar (HFSS) in England so they can review the impact on family budgets in the face of the cost-of-living crisis. The Department of Health and Social Care said the ban on multi-buy promotions will now come into effect in October 2023, while a bar on TV adverts for junk foods before 9pm is delayed to January 2024.
However, in a statement issued on Thursday (May 19), Tesco said it will "continue with plans to remove volume-led promotions on HFSS products from October 2022". The retailer added: "This is in response to customer feedback that it can be hard to change shopping habits, with 86% of customers saying they want to eat more healthily, and 77% want help from supermarkets in doing so.
