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Evening Standard
Evening Standard
Business
Jonathan Prynn

Tesco declares new supermarket price war to see off threat from Asda revival

Tesco Allan Leighton

Tesco today signalled an ”intense” new supermarket war as it said it had seen tougher competition from other supermarket chains in recent months.

Britain’s biggest retailer said it will give itself the “firepower” to respond to rivals’ cost cutting initiatives and protect its market share.

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