Supermarket giant Tesco has been found to be reducing the size of its ready meals while keeping prices the same or even increasing them in some cases. Data from research company Assosia has revealed the examples of 'shrinkflation' - where products reduce in size but don't get cheaper.
The details were first published by trade magazine The Grocer and examples included a sweet potato red Thai curry and jasmine rice. The meal had shrunk from 450g to 400g, yet the price had risen from £2.75 to £2.80.
Cottage pie, meanwhile, had dropped from 800g to 750g. Its price stayed the same at £3.50. Tesco is not alone in making the changes, reports the Mirror.
