The Guardian and EssenceMediacom have announced an exciting new six month multi-channel partnership with Tesco Finest. The campaign will place Tesco Finest’s food offering at the heart of the Guardian’s modern spin on cooking culture.
The Guardian’s premium environment aligns with Tesco Finest’s brand credentials, helping drive consideration with an audience engaged in quality food. Home to an audience with a keen interest in food, the Guardian reaches almost 7m (42%) “foodies” a month, more than any other quality newsbrand - that’s confident cooks who enjoy trying new ideas (source: PAMCo H1 2024/ TGI Feb 2024 Multibasing). Some 70% of Guardian readers also turn to Guardian food content for cooking inspiration.
