Tesco has defended its Clubcard scheme after shoppers rounded on the supermarket for charging widely different prices for those without one of the money-saving cards. Customers branded the price differences 'shocking' 'ridiculous' and 'crazy'.
The retail giant offers thousands of deals through the Clubcard scheme, BristolLive reports. If you don't have a Clubcard - which Tesco said is free and easy to join - you can pay more for items.
Writing on twitter, one Tesco customer, @virtual_ambvxr said it was 'dreadful' that one item was £16 with a Clubcard and £40 without one. They said: "This is dreadful… if you can sell it at £16 then sell it at £16. The Clubcards are literally free of charge so what is the point?"
An image posted to Twitter appeared to show Tesco charging £2.90 for Nescafe Azera coffee with a clubcard, and £6 without it. "Tesco said 'what cost of living crisis?'" @catekitchen posted. JJM_1994 replied: "Tesco Clubcards are probably skewing the real (much higher) inflation stats."
Meanwhile @andy88jones said: "Tesco has basically turned into a tech company; they are enforcing Clubcards now to get your shopping data. Crate of Bud Light £16 or £9 with a Clubcard."
A Tesco spokesperson replied: “Through Clubcard Prices, we’re giving more than 20 million customers access to thousands of exclusive deals on everything from everyday staples like fruit and veg to treats like prosecco and ice-cream.
“It’s easy and free to sign up, and customers can register on the Tesco Grocery & Clubcard app, website or in store to start saving straight away.”
