Tesco have been praised by shoppers for selling an "inclusive" range of gift cards that "cover all events".
Finding a card that doesn't have the typical birthday or Valentine's message on the front can be tricky, especially in most supermarkets where stock tends to be more limited.
Cards that offer a more unique or personalised message are few and far between, and so many have to resort to blank generic products that they personalise at home.
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Fortunately, one Tesco shopper has found that the supermarket has a surprisingly diverse range of gift cards on its shelves — sharing a photo of one aimed at people undergoing in vitro fertilisation (IVF) treatment.
Writing in the Extreme Couponing and Bargains UK group on Facebook, she stated: "I’ve posted on here about Tesco having way more inclusive cards for special occasions, and just saw this one on another group. They really are covering all events. As someone who went through IVF, and loves cards, I think this is awesome"
Many Facebook users with experience of IVF applauded Tesco for selling the card, and the post has since attracted almost 3,000 likes and more than 160 comments.
One said: "This is great to see for those going through IVF like I have. It's a really tough thing to go through and a card like this would make such a difference."
A second commented: "I went through Fertility treatment and would have loved something like this. I don’t think people know what we have to endure and go through to get our dream. Well done Tesco."
A third agreed: "This is amazing! Well done to Tesco and good luck to all who are about to or already undertaking the journey. We count our blessings ever day for our two little IVF miracles."
"Wow this is amazing from Tesco. I would have loved this card when i was going through IVF," another posted.
A fifth shared: "Never seen these before and it would've been amazing whilst I was going through it. Well done Tesco!"
Other users in the group praised other cards in the supermarket's range.
"They also do cards in braille as I received one off my partner which meant so much to me," one wrote.
Another said: "I was very impressed with their cards as well. I have 3 very close friends fighting cancer & the positive words on the card were so appropriate."
