Tesco's new Christmas advert encourages people to 'stand up for joy' while acknowledging the current cost of living crisis.
The festive film features a broadcast by The Christmas Party, whose campaign points out many are facing a squeeze on their finances.
However, the bubbly bunch reckon Christmas should still be celebrated, especially after the last few years the country has weathered.
Opening up with a snowy landscape of Britain, the narrator states that Tesco has formed ‘The Christmas Party’ as families across the UK can be seen celebrating the best the food the season has to offer, including mince pies, pigs in blankets, desserts and of course, cheese boards.
The ad, which is set to the soundtrack of Europe’s ‘The Final Countdown’, also addresses some of the big Christmas questions, like when is bin day? And what is the greatest Christmas film?
Speaking about the message of the ad, which includes Tesco colleagues from across the country, Alessandra Bellini, Chief Customer Officer at Tesco, said: “It’s very important that our seasonal campaigns reflect how our customers genuinely feel and what we know they are looking for.
"We understand that it is a tough time at the moment with everyone’s finances under pressure, but we also know that people are looking forward to Christmas – in fact our research shows that there is even more excitement around it than usual.
“This is why we decided to officially stand up for joy this Christmas. Through our campaign, we take a look at those moments during the festive period that unite us all – including the delight of eating delicious desserts, sitting around a table together with loved ones, movie nights in our pjs and even the inevitable confusion around bin day - to put a smile on people’s faces as we prepare for a season of meaningful celebrations.
“We want to help everyone enjoy the best bits of Christmas, no matter their budget, and so we’ve also included just some of our many little helps that will make your money go further. From us all at Tesco, we wish you a very merry Christmas.”
