Tesco has today unveiled its Christmas advert for 20222 featuring a broadcast from ‘The Christmas Party’ and a campaign to stand up for joy this year. The campaign says joy may be in short supply as everyone is facing a squeeze on their finances, but recognises that Christmas is important to many especially after the last few years.
The ad opens on the snowy landscapes of Britain, as the narrator informs us that Tesco has formed ‘The Christmas Party’ As the Christmas Party moves through the streets and visits families across the UK, we catch a glimpse of some of the best festive food moments, including mince pies, pigs in blankets, desserts, party food and cheese boards.
The Christmas Party also addresses some of the big Christmas questions, like when is bin day? And what is the greatest Christmas film?
Alessandra Bellini, Chief Customer Officer at Tesco, said: “It’s very important that our seasonal campaigns reflect how our customers genuinely feel and what we know they are looking for. We understand that it is a tough time at the moment with everyone’s finances under pressure, but we also know that people are looking forward to Christmas – in fact our research shows that there is even more excitement around it than usual.
“This is why we decided to officially stand up for joy this Christmas. Through our campaign, we take a look at those moments during the festive period that unite us all – including the delight of eating delicious desserts, sitting around a table together with loved ones, movie nights in our pjs and even the inevitable confusion around bin day - to put a smile on people’s faces as we prepare for a season of meaningful celebrations.
“We want to help everyone enjoy the best bits of Christmas, no matter their budget, and so we’ve also included just some of our many little helps that will make your money go further. From us all at Tesco, we wish you a very merry Christmas.”
The concept was developed by Creative Director Christine Turner and Creative team, Marc Rayson & Callum Prior of BBH, and directed by Fredrik Bond from MJZ production. The TV ad comes in a 60-second version, with shorter edits also available, and is set to the soundtrack of Europe’s ‘The Final Countdown’. The cast includes actors, as well as Tesco colleagues from across the country. The full 60-second ad airs on TV for the first time on ITV during ‘I'm A Celebrity... Get Me Out of Here’.
