Shoppers looking for discounted food will see a big change at Tesco stores.
The supermarket is overhauling its yellow sticker sections to make marked-down items easier to spot as more people are now looking out for discounted products. A YouGov survey, commissioned by Tesco, found that 69% of customers are actively hunting for discounted items and 33% are doing it more often.
The supermarket is rebranding its "reduced to clear" areas, where yellow sticker items are normally found. These will be called "reduced in price - just as nice" in 100 stores by Christmas, then in more stores throughout 2023.
