Tesco have announced it will be making some changes to its yellow stickered items.
The retail giant is sprucing up its reduced section as more shoppers are now looking out for marked-down food in its stores due to the cost of living crisis. It will rebranding the yellow stickers after a third of shoppers said they'd pick these items more if the section looked nicer.
Tesco is subsequently renaming its 'reduced to clear' section to make discounted items appear even more enticing and boost the number of people buying from the section. It will now be called 'reduced in price - just as nice' in 100 stores by Christmas, then in more stores throughout 2023.
