Shoppers have been warned why they should never drink coffee before visiting the likes of Tesco, Aldi, Lidl, Home Bargains, Sainsbury's and Morrisons. The Journal of Marketing has been studying how the consumption of coffee influenced spending.
But taking a break from a little retail therapy with a cappuccino or latte could be causing people to spend more money, reports Lancashire Live. The research has also found that drinking coffee stimulated buying more items as well as spending more money and influencing what was bought.
As well as candles and massagers, caffeinated shoppers were also more likely to spend big on fragrances, chocolate, decorative objects, and luxury vacations; while low hedonic items like stationery, kitchen utensils and storage items were less likely to be purchased by buzzed buyers.
