Ads on Roku TVs could become a lot more prevalent and, if a new patent filed by the company comes to fruition, they could even begin to show up when you have an Apple TV, Xbox Series X or PS5 plugged into the TV's HDMI ports.
The patent, discovered by Janko Roettgers of Lowpass, uses frame analysis and HDMI detection to determine when there's a pause in content on an external HDMI device. Once a pause is detected, Roku can then use that opportunity to show ads.
