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Tennessee has announced a price hike for football tickets starting in 2025 with most of the increase going specifically to help pay players.
The increase announced Tuesday morning in an email to season-ticket holders notes a new 10% talent fee for all invoices to “help fund the proposed revenue share” for athletes and help Tennessee attract and keep the best talent. A video link features athletic director Danny White explaining the reason for the price hike per seat across Neyland Stadium.