Iroha is the female arm of Japanese sexual pleasure brand, Tenga. The company has grown in reputation since its formation in 2005 by producing male-focused sex toys that don’t look like sex toys, most notably its colourfully decorated Egg. The Iroha series launched in 2012 with three core external vibrators for women (Midori, Yuki and Sakura), which all follow this aesthetic lead. There are now 34 ‘pleasure products’ in the Iroha range and they are all very pleasing to the eye.
Boasting the quintessential Japanese aesthetic of simplicity and beauty, Yuki, Midori and Sakura, are a playful threesome: elementary in design, dressed in pretty pastel shades and as soft as pillows. Conversely, this is a bold approach in a progressive market that is choc-full of tech-heavy toys claiming to redefine the orgasmic experience. It’s also this simplicity that leads us to Iroha’s USP of ‘delivering comfort’. For anyone out there who’s tired of facing the equivalent of a flight cockpit to operate a sex toy this, my friends, could be the brand you’ve been looking for.
