The Big Ten has officially staked its claim on the footprint of sea-to-shining sea with the news that USC and UCLA will be joining the conference for play beginning in August of 2024.
And while the news was a bombshell that launched a grenade of public uncertainty about the landscape of college football, folks in the Big Ten and the two L.A. schools are excited about what looks to be a pretty lucrative monetary marriage.
But there are some more underrated things besides the Benjamins that should get you excited about this move. It’s easy to criticize a move made for financial gain — and make no mistake, this is what it is — but don’t be afraid to look at what it all means.
