
A recent poll by ecommerce marketing company Omnisend of 4,000 people across the US, UK, Canada, and Australia found Chinese marketplaces are growing in popularity.
The findings show 60% of respondents have shopped at Chinese online retailers in the past year, with 50% shopping at more than one. In terms of familiarity, 72% of respondents know of Temu, and 55% are aware of Shein.