Hit by the rising popularity and revenue of the temples run by private trusts and individuals, the Travancore Devaswom Board (TDB) under the Kerala government led by the Left Democratic Front (LDF) has decided to embrace a new strategy to remain afloat in the highly competitive spiritual market.
In the first phase, the TDB will introduce best hospitality practices among the 6,200 odd employees under the Board to enhance the spiritual experience of devotees and pilgrim tourists.
