On Friday (August 5), when Telugu films Bimbisara and Sita Ramam opened to a warm response at the box office, it brought cheers to the Telugu film fraternity. The films marked happy tidings after two months of film after film turning out to be damp squibs.
The two hits came barely days after the Active Telugu Film Producers Guild (ATFPG) announced that film units have voluntarily decided to pause film shootings and hold discussions to address issues ailing the industry.
“With the changing revenue situation and increasing costs post-pandemic, it has become important for producers to discuss all the issues we are facing as a community of filmmakers,” read the statement from the ATFPG. The Telugu Film Chamber of Commerce, which functions as the parent body for the industry, gave its nod to pause pausing film shootings.
