
Telly, the startup trading free 55-inch smart TVs in exchange for personal viewer data, fell short of its stated goal to distribute 500,000 of its devices by the end of 2023.
“Instead of rushing to ship 500,000 this year, we’re planning for a much bigger scale,” he said, emphasizing that the company is now working with “higher-quality” manufacturers and device partners. Close to 400,000 people are currently on Telly’s waiting list, Telly founder and CEO Ilya Pozin told Marketing Brew earlier this month.