It seems fair to say that the new Instagram wordmark has been met with a mixed reception. While some have dismissed it outright as illegible (Instagzam, is that you?), others have taken a more measured approach, deeming the new design an overdue refresh.
Meta has described the new look, part of a wider brand identity refresh, as "rooted in the bold, fresh spirit our community brings to Instagram." The company says it explored "hundreds of directions: from all-caps, to camera concepts, to literal handwriting. We kept coming back to what’s always been special about Instagram: the magic of crafted script."
