To capture the title-winning shot, Jon travelled to Mumbai, India, one of the busiest cities in the world. “I read an article years ago about food colourings in sweets, with candy floss as an example, so I could vividly see what the photo series would look like,” he says.
Although Jon won the title, he does not describe himself as a food photographer in the traditional sense. “Taking images of lasagne doesn’t interest me, I focus mainly on the human side of the equation. As a food image, it’s a bit different and in the world of photography different is your superpower”. When creating a personal project, Jon finds a back story that initially inspires him that has certain criteria he is looking for – and this idea ticked all his boxes.
