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Jon Lafayette

TelevisaUnivision Finishes Upfront With Gains in Pricing and Volume

TelevisaUnivision branding activation during the company's 2022 Upfront.

TelevisaUnivision has completed its upfront negotiations, seeing gains in pricing and volume in a challenging advertising market, according to sources familiar with the situation.

Volume growth was in the high-single digits and linear prices on a cost-per-thousand viewers (CPM) basis rose, closing the gap between Univision and the English-language broadcasters.

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