Telemundo has traded its Miami studios for the Lone Star State this week, sending four of its highest-rated daytime programs on the road for a two-day Texas broadcast built around the start of Hispanic Heritage Month. The network anchored the run at the Fort Worth Stockyards, then patched in live remotes from three more Texas cities, turning a single broadcast day into a coast-to-coast, well, state-to-state showcase of Latino Texas.
A Four-City Road Trip for Telemundo's Daytime Lineup
The lineup ran back-to-back on Thursday and Friday: Hoy Día opened the morning with Penélope Menchaca, Carlos Calderón and Chikybombom, while correspondent Pancho Uresti checked in from Houston. En Casa con Telemundo took the midday slot with Carlos Adyan, Aleyda Ortiz and Chikybombom sharing hosting duties across both programs. La Mesa Caliente brought its afternoon panel of Verónica Bastos, Andrea Meza, Karla Monroig and Ana Patricia Gámez, who joined the show's roster after departing Univision earlier this year. Al Rojo Vivo closed out each broadcast day with anchors Jessica Carrillo and Lourdes Stephen. Musical guests rotated through the four programs, including regional Mexican acts Lorenzo Méndez and Grupo Duelo alongside singer Cristina Eustace and former "La Casa de los Famosos" and "Exatlón Estados Unidos" competitor Kelvin Rentería.
The City Count, Corrected
Coverage of the broadcast wasn't entirely consistent about where the cameras actually landed. A press release republished word-for-word across nine Telemundo-owned local affiliates — spanning McAllen, San Antonio, Dallas, Houston and stations as far away as Chicago and Washington — states that the four shows are broadcasting from Fort Worth, with live connections extending to Houston, San Antonio and McAllen. That's four markets total, not the three that framed this assignment at the outset. Because the affiliate version is corroborated across nine separately branded Telemundo stations, this article treats Dallas-Fort Worth as the broadcast's home base, with the other three cities joining as remote hookups.
A separate item from Las Top News also muddies the schedule, dating the broadcast to Sept. 11-12 rather than Sept. 10-11. Since today is Thursday, Sept. 10, the affiliate-confirmed dates line up with the calendar; the Las Top News dates do not. That outlet's own framing of the trip as a Hispanic Heritage Month lead-in — the holiday runs annually from Sept. 15 to Oct. 15 — otherwise checks out and is reflected above.
Houston's Pull: The Numbers Behind the Visit
Houston's inclusion tracks with its scale as a Hispanic media hub. City demographic tables built from 2020-2024 Census Bureau estimates put Houston's total population at 2.33 million, with just over 1.03 million residents identifying as Hispanic or Latino. Widen the lens to the full broadcast market and a Univision-Media Predict market profile counts more than 3 million Hispanic residents, about 72% tracing Mexican origin alongside growing Central American and South American communities. KTMD, the market's Telemundo affiliate, has served the city for more than three decades; a Telemundo Houston statement notes the station aired the market's first Spanish-language newscast and ranks as the country's fourth-largest Hispanic television market. That local newsroom, anchored weeknights by Crystal Ayala, Ingrid Barrera and Édgar Olivares, runs independently of the visiting daytime shows, effectively layering a national production on top of an established local operation.
San Antonio and McAllen Round Out the Run
San Antonio and McAllen bring different profiles to the same broadcast. Current Census Bureau estimates put San Antonio at 64.4% Hispanic or Latino, among the highest shares of any large U.S. city and rooted overwhelmingly in Mexican heritage. McAllen, sitting in the Rio Grande Valley near the U.S.-Mexico border, runs even higher: 86.5% of its roughly 146,600 residents identify as Hispanic. Paired with Houston's scale and Dallas-Fort Worth's reach, the four-city run stitches together Texas's major Spanish-language viewing hubs — border, metro and historic Tejano markets alike — into one coordinated broadcast event.
What Telemundo Hasn't Said
Neither Telemundo nor its affiliates have disclosed viewership targets, advertiser commitments or a production budget for the two-day run, and no other outlet has independently reported those figures either. It also remains unclear whether the network plans to repeat a traveling format in future years or treat this as a one-time season opener. For now, Telemundo's own materials frame the Texas trip as a Hispanic Heritage Month kickoff rather than a standing commitment, leaving open whether Houston, San Antonio and McAllen see a return visit in 2027.
