'Tefal campaign': Pandemic, prudent president keep French election race on the backburner

A French presidential election campaign buzzword. © FMM Graphic Studio

A presidential campaign is a fount of coined phrases. Be they expressions finessed for maximum impact by a candidate's team or deployed spontaneously on the trail, evocative terms bring texture to an election race and come to define a campaign – for a news cycle or forever in the history books. Loath to let the language barrier stand in the way, FRANCE 24 brings you the buzzwords lighting up the trail throughout the 2022 French presidential race. In the spotlight this time: "Tefal campaign".