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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Teens Like the Ads on YouTube, Shows on Netflix, Precise TV Finds

Precise TV Report.

More rough news for grownups in traditional media. According to a new study from Precise TV, teens prefer the ads on YouTube and are turning to Netflix and YouTube to watch their favorite shows.

The second annual Precise Advertiser Report: Teens & Youth (PARTY), produced with research company Giraffe Insights, found that 27% of youngsters aged 13 to 17 said that they think the best TV commercials are on YouTube. That compares with 23% on broadcast TV. 

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