
More rough news for grownups in traditional media. According to a new study from Precise TV, teens prefer the ads on YouTube and are turning to Netflix and YouTube to watch their favorite shows.
The second annual Precise Advertiser Report: Teens & Youth (PARTY), produced with research company Giraffe Insights, found that 27% of youngsters aged 13 to 17 said that they think the best TV commercials are on YouTube. That compares with 23% on broadcast TV.