Troubled parents say children are now regularly being beaten up for sickening online videos that are then shared for "likes" on apps such as TikTok.
Footage shows attacks taking place everywhere from school to shopping centres and public transport, with Glasgow City Parents Group saying it is caused by teens wanting to be popular on social media.
"If we look at the way social media works, it's all about trying to come up with content that will get you 'likes' and views. It has become a desire among young people to be seen as the creators of the popular content," said the group's chairperson Leanne McGuire.