As H&G's resident Sleep Editor, I get thousands of emails every week from marketing professionals, pitching the latest sleep product they say will change my life. Over time, I've learned to tune out a lot of the jargon and get my hands on the product as soon as possible, so I can test it on its own merits.
Here's a snippet from one recent email that caught my attention. 'I represent Eight Sleep, the world's first sleep fitness company, trusted by Mark Zuckerberg and Lewis Hamilton. They've recently launched the Pod 4, a cutting-edge smart mattress topper with built-in tech for active heating and cooling, heart rate monitoring, HRV, sleep stage tracking, and more.'
