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International Business Times
International Business Times
Technology
Elodie MAZEIN

Tech Helps Beauty 'Dreams' Come True, Says L'Oreal

Nicolas Hieronimus Guive Balooch LOreal Las Vegas Artificial Intelligence the Consumer Electronics Show Vice President
L'Oreal's Airlight Pro hairdryer uses patented infrared light technology o (Credit: AFP)

Technology, in particular artificial intelligence, is making it possible to fulfill beauty wishes like never before, Guive Balooch, global vice president of L'Oreal's Tech Incubator, told AFP.

He spoke in an interview at the Consumer Electronics Show, the annual tech extravaganza in Las Vegas, where L'Oreal CEO Nicolas Hieronimus delivered the keynote speech

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