North East technology giant Sage has announced a multimillion-pound deal to sponsor the conference centre and arena being built on the Gateshead Quayside.
The company, which has sponsored the Sage Gateshead music centre since its opening in 2024, has agreed a £10m deal to name the new centre, which is hoped will create 2,000 new jobs and provide a £70m annual boost to the local economy.
Sage, which champions the small business sector that make up many of its clients, has linked its sponsorship to a number of benefits for SMEs, including work in the construction process for North East firms and access to future conferences for small companies.
