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International Business Times

Technology

Tech Companies Are Betting Big On AI Agents. Goldman Says Ads And Subscriptions Could Be The Next Step.

ING Meta Eric Sheridan Muse Anthropic United States

Muse can perform tasks including sending emails and booking travel rather than simply providing instructions for users to carry them out themselves (Credit: Getty Images)

AI companies are moving beyond chatbots that answer questions and toward agents that can carry out tasks for users, putting a new focus on how companies will make money from software that can shop, arrange travel, manage calendars and interact with other online services.

Goldman Sachs Research's Eric Sheridan said consumer AI agents represent a shift from conversational software toward systems that take action on a user's behalf. His comments followed Meta's Sept. 8 launch of Muse, its new personal AI agent.

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