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Caixin Global
Caixin Global

Tech Brief (Nov. 11): Rationality and AI Reshape China’s Consumer Market

CPE takes majority of Burger King China

Chinese private equity firm CPE plans to invest $350 million for an 83% stake in a joint venture that will control Burger King’s operations in China, marking a major strategic pivot by the fast-food brand to revive its performance in the competitive Chinese market. Restaurant Brands International Inc. (RBI), the Canadian owner of Burger King, will retain a 17% stake in the newly formed venture, which has exclusive rights to the brand in China for 20 years. The transaction, which values the business at nearly $421 million, is expected to close in the first quarter of 2026.

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