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Sports Illustrated
Sports Illustrated
Sport
Karl Rasmussen

Team USA's Olympic Opener vs. Serbia Surpassed Impressive Ratings Landmark

Team USA Serbia United States NBC LeBron James Basketball Kevin Durant Olympics
United States guard Lebron James (6) dribbles in the second quarter against Serbia during the Paris 2024 Olympic Summer Games | John David Mercer-USA TODAY Sports

USA's men's basketball team cruised to a victory in its 2024 Olympic debut on Sunday, taking down Serbia, 110–84. As the United States looks to win its fifth consecutive gold at the Games in Paris, fans back home were tuning in and showing their support.

NBCUniversal revealed its ratings for the start of the 2024 Olympics on Monday, indicating that the U.S.-Serbia clash drew an average viewing audience of 10.9 million across all NBC platforms.

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