Tata Consultancy Services (TCS) has joined the European T20 Premier League (ETPL) as its digital transformation partner under a multi-year agreement, with the two organisations set to develop an AI-powered digital ecosystem for the new franchise cricket league.
The partnership will focus on using artificial intelligence, data analytics and emerging technologies to enhance fan engagement, live match experiences, ticketing and personalised content, while creating new digital opportunities for commercial partners, players and other stakeholders.
