Taylor Swift is pushing back against a trademark lawsuit over the word 'Showgirl', saying that there is little chance people would mistake her work for that of Las Vegas performer Maren Wade. Swift's attorneys are urging a federal court to dismiss the trademark lawsuit brought by Wade.
The lawsuit centres on Swift's 2025 album The Life of a Showgirl and Wade's registered Confessions of a Showgirl trademark. Wade, whose legal name is Maren Flagg, says she began developing the phrase through a Las Vegas Weekly column in 2014 before expanding it into performances, touring productions, a book and other media. She says that Swift's use of a similar phrase threatens the identity she spent years establishing.
