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The Independent UK
The Independent UK
National
Kevin E G Perry

Taylor Swift applies to trademark voice and likeness in apparent bid to stop AI deepfakes

Taylor Swift Matthew McConaughey Josh Gerben Spotify Yorn Levine

Taylor Swift has filed trademark applications covering her voice and likeness, apparently in a bid to halt the creation of artificial intelligence deepfakes.

The pop superstar, who was recently named as Spotify’s most-streamed artist of all time, submitted two sound trademarks covering her voice, one including the phrase “Hey, it’s Taylor Swift,” and the other simply “Hey, it’s Taylor.”

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